Part AConsider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:1. Can customers clearly see your product in your Point of Sale elements? Do you use your Point of Sale to also showcase your actual product?2. Brand Integration Does it integrate with the brand’s look and feel?3. Designed to sell! Does it persuade customers to buy your product?Part BBrand manual. Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale). Hand in your brand manual as a PDF.Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.
Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product? Do your design according to the following steps:1ExplorationUse sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.2Brand integration Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design? Hand in a picture of your thumbnails, mock-ups, logo and brochure together.3Design Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.4Presentation Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?
Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson. You must illustrate an infographic and design a brochure:
1. Illustration of infographic
The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.
2. Design of brochure
Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.
Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:
Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.
Step 1 – Drawing thumbnailsStep 2 – Highlighting three of the thumbnail ideas that I consider the best options. The reason for choosing these three are their strong identity. They all have a memorable icon symbolising a dog. Different design techniques are used to illustrate these drafts. Some examples used are design principles Closure and figure/ground.
The reason for choosing the first draft is as mentioned it’s s memorable icon. It’s s relatively easy to remember the icon, even if it is by itself without the company name. The design principle closure used here is making viewers fill the gap to see the whole picture. Another company used a similar method in their logo are apple. They use closure to separate the apple from top part of their logo.
The second draft has been chosen due to its uniqueness. The logo has been created by lines only. This method is also contributing to make the logo more memorable as its unique. The font follows the icon style. The dog is illustrated in a happy and cute way. This can bring up feelings in people when viewed. This is also a great feature in that logo. Closure is also used here in the icon.
The third logo has a dog integrated into the font. By creating the logo in this way, the viewer can always see company name and the icon together as they are integrated. This will make it easy for the viewers to know which company it is as the name will always be there. Figure/ground is used here. The dog is integrated with the background. The logo has a strong identity. The font is thick and making it easy to be seen and remembered. Step 3 – Using sketching techniques and redrawing one of my chosen concepts until I’ve reached a conclusion on a successful logoTesting – Experimenting more with my favourite options from Step 3 and asking the opinion of a few people. This is the logos shown to people. 5 different subjects were asked. Their opinions were somehow a bit similar on certain areas. They were all more fans of the three logos on the left side. Some of the arguments were «The logo using the tunge could be misleading as it represents an O more than an A. It could be hard for people to read the word and understand that it is symbolising bark. The feedback on the first logo was in general that it could work but the dog face in the a had to be lowered down a bit. In terms of the logo concept on the left side (the 3 logos) with positive feedback, the one with the dog integrated into a got the most positive feedback. The reason was the it was located in the «middle» and would be easier for the eye to target faster than the other ones. Based on the opinions I decided to go ahead with the logo with the most positive feedback. The evolution of the design process to its last stage. The logo on the bottom is the end result.
Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:
Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
Make a detailed list of how you would market your website. Remember to keep your budget in mind.
What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!
To advertise a website I would use online marketing as I believe it is the most effective way to attract visitors with such a tight budget. An advantage with online marketing is that I can target a specific market segment/audience, which makes every dollar worth the spending.
With a budget of 1800 $ I would use:
900$ – spend on social media advertising, 450$ on Facebook and 450$ on Instagram with click on ad which would cost 0,28 $ per click it would bring 3 214 visitors to my page. Next spending would be on Google ads. They offer variety of price choices, it all depend on wide my audience is. With my strategy and target I would be charged approximately 0,50 per click which would lead to 1800 viewers for 900$. Addition to this I would activate google keyword planner ( a free service) which can lead to lots of viewers which are searching for similar words.
With double budget
I would increase the spending on the marketing platforms. With a bigger budget, marketing can be enlarged to other areas such as marketing the website on bikes around the city. Adding the ads to busy areas such as downtown and the airport would be a great idea, especially to target visitors which is often looking for activities to do.
Viral idea
Cooperating with big shows such as Ylvis. Some bikes can be added with our logo and website on in one of their comedy sketches. This would be discreet marketing as the main focus would be on the comedy.
Take the basic website you have designed in your previous two Learning Activities in this module (Learning Activity – Put Thought Into Your Design and Learning Activity – Planning the Structure) and convert that into HTML and CSS code.This will help you understand the importance between the design and the programming phase and how they work together.Don’t stress if you can’t get everything right, just do as much as you can.
Create the structure of your web page (from Learning Activity – Put Thought Into Your Design) in terms of HTML files and folders. You need to set these up so that you are ready to code your website.
First use a pen and paper to do your planning; then do it on the computer when you are sure of your structure.
Please upload this activity to your WordPress blog. Remember to scan and include your initial planning that you did on paper.
Name two light modifiers and explain the difference between them.
Draw a diagram of and describe the three-point lighting setup.
Key light; this is your main light on the model or object that has the most influence on your picture. This lights up the most of the model from one side and makes a harsh shadow and defining highlights, this can be a monolight, a flash or natural light. With only using this light in a creative way you can get a nice effect.
Fill light; this light is used in conjunction with your key light. You use this light to open up the shadows at the other side of your subject, and to cut down on the scene contrast.
Separation light; also called hair light. This light is often used if you have a dark subject against a dark background. The light comes from behind and lights up your subject from behind and making a good contrast.
Umbrella:
An umbrella makes soft light and is good to use if you want to light a large area. You have different umbrellas, gold, and silver, white. The functions of using different colored umbrellas are to give the photo a different look. Gold gives the object a warmer look, and of course, the silver one gives the object a cooler look. Umbrellas are often used in events; they are very good to use when you want too light groups people, and to have the same amount of light and the same light on them all. The umbrella bounces of the light in different directions, this gives the object a softer look, and with less shadows, or with no shadows at all.
Soft box:
Soft boxes diffuse the light, and make it soft and even. The light coming from the strobe or the speed light is bounced around the fabric in the soft box, and is spread in all directions inside the box. The light in the soft box are spread even, from top to bottom of the box. A soft box comes in several of shapes and sizes. A soft box is a light modifier.
Research Assignment
Draw three studio setups for the following subject matters and list all the equipment that you would use to light your subjects:-Portrait-Fashion-Beauty
In a magazine or on the Internet, find one fashion shot, a beauty shot and a portrait shot and explain how you think the lighting was set up in each shot.
Portrait – By using a backlight and softbox, it gives a softer look and smooth shadows agains a white or black backdrop.
Beauty – Soft box in directly in front of the model, with the use of a reflector to get rid of any shadows, and to even out the light. This is important when you want to showcast make up.
Fashion – A big soft box on the side of the model to create dramatic lighting and shadows. In fashion photos experimenting with the use of lighting is very common.
It is clear that the lighting technique used here is coming from one side, which is the left. This is giving the shot a more dynamic and dramatic feel. It is also giving the photo nice shadows and contrast.
Practical AssignmentsTake some portrait shots and pay specific attention to the lighting you use. I would like to see a shot with soft lighting and one with more dramatic, harder lighting. It would be beneficial to hire studio lighting, but if you can’t, you may use natural light, reflectors and your camera’s flash.
dramatic, harder light. (Combination of strong sun light and shade) Soft light – (Cloudy day helping out with the soft light effect)
Copy the exact content from a homepage of a website of your choice. Now redesign this homepage in three different ways. Each design should evoke a different emotional response from viewers. You can choose what you would like these emotional responses to be.
Please upload this activity to your WordPress blog along with a short report where you explain the look and intent of each of the three designs.
Google landing website design changed. One design where only the top right corner been moved to the left side. The other design with a larger logo. The third design with a larger logo and a different background color.
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