Create a character. This character can be a letter, a person, an animal or any type of illustration, use your imagination. This character will play the main role in your animation.Take this character and draw it in five different exaggerated poses. In each of these poses the character has to express some kind of emotion (like love, anger, dislike, distaste, happiness and so on). Keep the animation principles in mind when you draw your character.Please scan your drawings and upload it to your WordPress blog.

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.Please scan your mood board and storyboard and upload it to your WordPress blog.

Due dates

This Learning Activity must be published on your WordPress blog by the end of the week by Sunday midnight.

Please note:

You must complete 80% of the Learning Activities in order to pass this course.

Resources and equipment

• Pen and paper
• Scanner
  
  
  Moodboard

Complete the Exercise Files from the video After Effects CC Essential Training by Alan Demafiles (chapters 5 – 6)

Learning Activity: Playing With Ideas (6 hours)

If the idea is at the heart of everything, then I would like you to think of a movie that you love. Then look at its current title sequence and come up with a new one. Sketch up the rough idea in the form of a storyboard. Your storyboard needs to be at 30 frames and should be for at least 1minute of motion designPlease scan and upload this activity to your WordPress blog.

Due dates

This Learning Activity must be published on your WordPress blog by the end of the week by Sunday midnight.

Please note:

You must complete 80% of the Learning Activities in order to pass this course.

Resources and equipment

• Pen and paper
• Scanner
• Movie of your choice

Complete the Exercise Files from the video After Effects CC Essential Training by Alan Demafiles (chapters 1 – 4)

Written assignment

• Draw a diagram of your preferred workflow and explain why you take certain steps
• Create a checklist for your workflow
• Take a screenshot of your folder structure
• Explain why creating backups are so important

• 

The main reason for data backup is to save important files if a system crash or hard drive failure occurs. There should be additional data backups if the original backups result in data corruption or hard drive failure.


Complete the Exercise Files from Photoshop CC 17 Essential Training: The Basics by Julianne Kost

• In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.

• Research
• Consider the concept or theme for the shoot.
• Know the client and what they want with this shoot. Do they have any special requirements? What is the concept or theme? The location and style and make-up are determined by this.
• Create mood boards
• Create a storyboard
• Share the storyboard with the team
• Go location scouting (especially if the shoot is not going to be in a studio)
• Make a shot list
• Choose the model
• Appoint a stylist and hair and make-up artist
• Make necessary bookings, get necessary permissions
• Make a time schedule
  
  
• What are the stylist’s duties?
  The stylist is in charge of costumes and props. He or she source the latest fashions that are suitable for the brief, makes sure the costumes arrive at the shoot on time and that everything fits and co-ordinates costume changes and make sure that the right accessories are used with the right clothing.
  
• List your duties as photographer  
  Plan the shoot (as listed above).
• Take the photograph: look at the clothes, the location, the model, the lighting and arrange all this. Direct and guide and frame the model.
• Keep the crew informed of the time schedule, have a good attitude and remember it is team work.

• What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  Camera body and lenses
• Memory cards
• Extra batteries/battery chargers
• Light set and diffuse boxes

• Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.
  
  I think the concept is African fashion. I actually think the shots are taken in a studio and they have definitely used external lighting and soft boxes and reflectors. The background suits the concept.

Question 2 (3 hrs)

Practical assignment1.Watch the tutorial on LinkedIn Learning:

Douglas Kirkland on Photography: Editorial Assignment – Done

• Plan a Snow White themed fashion shoot
• Create a mood board for hair, make-up and fashion

• Create a storyboard

• 

• Create a shot list
  Camera body and lenses
  Memory cards
  Extra batteries/battery chargers
  Light set and diffuse boxes
  Camera stand

Getting to grips with the components of visual identity

• Name the three most important components of visual identity.
• Describe the difference between logotype and signature.
• Using Kuler create a colour scheme (using only three colours in each set) for the following products:
  • A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
  • A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
  • An international insurance company that focuses on family values.
• Write your name in four different typefaces, according to the following criteria. Use a typeface that:
  • expresses a unique quality about you
  • is inspired by your favourite food
  • makes your name look sophisticated
  • is drawn by hand

The three most important components of visual identity are:

• Logo
• Color
• Typography

The difference between logotype and signature is:

• A logotype is a word (words) in a determined font. 
• A signature is the specific and nonnegotiable designed combination of the brandmark and the logotype. 
  
  

Kuler create a colour scheme (using only three colours in each set) for the following products:

• A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
• A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
• An international insurance company that focuses on family values.

• 

• 

• 

Write your name in four different typefaces, according to the following criteria. Use a typeface that:

• expresses a unique quality about you
• is inspired by your favourite food
• makes your name look sophisticated
• is drawn by hand

Activity

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

• Latin – Gelidus
• Colours – Blue Cold
• Metaphors – North Glacier
• Science – Diamond Dust
• Myths – Ice Monster
  
  

Having fun with brand identity

• Do you think the movie provides insight or detail into what drives product placement in entertainment?
  If so, what have you learnt from that? If not, how would you change aspects of the movie to reflect insight on this?
• What have you observed about presentations of visual strategies/brand identity?
• Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learnt? What has changed your pre-conceived ideas? Do you think there’s relevance in this case study? How could you apply your observations in real life?
• From the findings above (question 3) imagine that the international coffee brand, Starbucks, is your client. Give one complete strategy for a small activation campaign to advertise Starbucks on aeroplanes. Give one idea of how you would do this, by following the 5 steps of the work process. To guide you, follow the points below and do a write-up of your idea as well as the steps you followed:
  Conduct research – you can visit the website http://www.starbucks.com as part of your research. Also think of quick research methods, such as surveys done on family and friends.
  Clarify the strategy – Once you’ve conducted quick research, do a write-up of your findings and create your own brief.
  Design the identity – Here you do not need to go into lengthy design, but create sketches of your ideas and remember to think about the movie for inspiration.
  Create touchpoints – As this is a focused campaign, you may have one touchpoint only; describe how you would activate your campaign using this touchpoint. If you need to, you may do sketches that would aid your communication.
  Manage the assets – As this is not a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use. Also state what your follow-up steps would be to strengthen your message. For example, you’ve done research and decided to give free vouchers along with every boarding pass handed out. How would you collect feedback from consumers or how would you communicate to them at the airport, on the flight, etc. to support your campaign?
  
  Do you think the movie provides insight or detail into what drives product placement in entertainment?If so, what have you learnt from that? If not, how would you change aspects of the movie to reflect insight on this?
  
  This movie actually gives a very good insight into what drives product placement in entertainment. Nearly every movie has some sort of product placement. This is something that I have never thought of or noticed. «The Greatest Movie Ever Sold» gives good insight into that. When making a movie you need money, and to get that money you need sponsors in exchange for showing their products in various scenes in the movie you´re making. These sponsors also want their products to be showed off in the best way, so the sponsors have contracts with demands on how they want to do it. Due to this, it is very easy to loose control of the movie you want to make.
  
  What have you observed about presentations of visual strategies/brand identity?
  
  That if you work hard and press on until the end, you have much better chances of succeeding. Morgan got a lot of rejections at the beginning, but he didn´t give up, and he worked hard and continued to ask a lot of companies to sponsor him. He had also done a lot of planning and he got his idea through. At the end, he was able to get enough sponsors to create the movie.
  
  Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learnt? What has changed your pre-conceived ideas? Do you think there’s relevance in this case study? How could you apply your observations in real life?
  
  I’ve been aware of product placement in movies for a while. The James Bond movies for example have done this a long time, with its watches and the use of Aston Martin, BMW cars etc. But it has really taken off recently, and there’s barely a production without some sort of product placement. In real life, this tells me that if I am ever going to make a movie of sorts, I would contact manufacturers of products I think could benefit from being in my movie, and ask them for funding’s in exchange for product placement. And the sports world have been using sponsors “forever”.
  
  From the findings above (question 3) imagine that the international coffee brand, Starbucks, is your client. Give one complete strategy for a small activation campaign to advertise Starbucks on aeroplanes. Give one idea of how you would do this, by following the 5 steps of the work process. To guide you, follow the points below and do a write-up of your idea as well as the steps you followed:
  
  

Conduct research :

Starbucks allows purchasing coffe through their app. This means they can sell coffe to people on the airport or maybe even on the plane itself if the app accommodates this.
The main demographic for this would be the “red eye” flight as its called.If you catch the red eye and want some coffe its all set up and ready for you to buy in an instant as long as starbucks are allowed an outlet from where patrons can pick up their coffe.

Clarify the strategy : 

A link to the application can be printed on the boarding pass with a short description and a QR code linking to the app itself as well as further information, this along with a special red eye discount.If the app is already installed it will link right to the offer inside the app.
After some more research i found that starbucks offers a coffee called the red eye with an espresso shot. This may be used in this campaign as it is already a thing.

Create touchpoints : 

The main touch point for this has been through the application so far so i think it is a good idea to keep having the communication through the app. After having picked up the in app bought coffee, some way of introducing a short survey of the experience would seem natural. Maybe as an extra nudge a link or some kind of reminder on the coffee cup could be printed bringing the customer to a survey or remind them that it exists.

Manage the assets :

As this is not a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use.

Well, the information gathered through the survey is useful and can for instance determine whether patrons on the red eye flight want to drink coffee or to sleep on the flight.  It would also show the hours where coffee purchases are at its highest in an airport with patrons from all over the place and from different time zones.

Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing:

Conduct research
Write down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?)

Clarify the strategy
What do you think should be included in a creative brief (as a designer, what would you consider vital information in such a brief?)

Design the identity
How would you approach the findings from the research and the clarified strategy (what would your first steps be once you’ve received feedback and a brief?)

Create touchpoints
What do you think is meant by touchpoints (what, do you think, should be included in the term «touchpoints»? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.

Manage the assets
How would you nurture and grow the brand that you’ve created (you may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas)?

Conducting Research – Before I jump into decision-making, I need to do some deep research. The type of research will depend on the product/budget. This research stage will help me determine the exact need of the company as well as the feasibility of the strategy. I need to do some research before naming the product or company and then do some extra research when I need to come up with the overall strategy of the brand. The research should be focused and relevant, for example, I do not need to do global research if the brand is a little barber shop in a small area. The important thing to understand, is that I should not grab ideas from thin air, but rather build ideas on sound research. It is definitely possible to get ideas from divine inspiration or observation, but then again, these ideas should be backed by research. To get consumers perspective on a purposed idea can be done through UX Design Methodologies. This can be done by different forms of data collection. It can be done by surveys, interviews, observation, focus studies etc. There is both qualitative and quantitive methods, it all depends on what type of data we want to collect.

 Clarify the strategy
Once I have gathered enough information from the research stage, I need to interpret the data. For example, I may have learnt that there is a need for a specific service or product, where customers want this product and how they want it. During this stage, new information and insight may come to light that changes the initial thoughts completely. It is important to interpret this feedback properly. It is also very important that the data is relevant and that all the involved parties agree on the direction that should be taken. Lastly, it is important to put my findings along with the decisions made in writing. This serves as a reference that I can refer back to can also use it to back my thoughts when I communicate with clients.  

Design the identity
After I have written down all my findings, I can move on to visualisation. Using the feedback to guide me, I can now get creative and start developing the brand identity in its visual form. Along with this, develop the brand architecture (the hierarchy of importance and how the different elements are combined). Present the visual strategy to the client and get agreement on the feasibility of ideas before me take the next step.
Create touchpoints
Touchpoints are those areas and moments that the consumer comes in contact with the service or product or company itself. It also follows that these are the areas that consumers interact with the brand (such as the business’ advertising material and even employees). It is important to keep in mind that this phase should allow for development, so more touchpoints may be needed and developed as the brand grows. Also remember the internal touchpoints (the employees) at this phase, as the internal growth should occur in accordance with the company’s development as a whole. I will also take this opportunity to highlight the importance of agreement once again.
Manage the assets
The final stage of the work process is one that is always kept alive. The process does not end once the brand has been launched – I need to continually revisit the guidelines set out in this phase and determine their relevance. Also make sure that the internal brand identity stays alive, because this sparks the external communication. This phase is the nurturing phase, so I need to grow the brand and make sure that everyone involved is constantly reminded of the goal, purpose and integrity of the brand identity. 

Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing:

Conduct research
Write down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?)

Clarify the strategy
What do you think should be included in a creative brief (as a designer, what would you consider vital information in such a brief?)

Design the identity
How would you approach the findings from the research and the clarified strategy (what would your first steps be once you’ve received feedback and a brief?)

Create touchpoints
What do you think is meant by touchpoints (what, do you think, should be included in the term «touchpoints»? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.

Manage the assets
How would you nurture and grow the brand that you’ve created (you may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas)?

Conducting Research – Before I jump into decision-making, I need to do some deep research. The type of research will depend on the product/budget. This research stage will help me determine the exact need of the company as well as the feasibility of the strategy. I need to do some research before naming the product or company and then do some extra research when I need to come up with the overall strategy of the brand. The research should be focused and relevant, for example, I do not need to do global research if the brand is a little barber shop in a small area. The important thing to understand, is that I should not grab ideas from thin air, but rather build ideas on sound research. It is definitely possible to get ideas from divine inspiration or observation, but then again, these ideas should be backed by research. To get consumers perspective on a purposed idea can be done through UX Design Methodologies. This can be done by different forms of data collection. It can be done by surveys, interviews, observation, focus studies etc. There is both qualitative and quantitive methods, it all depends on what type of data we want to collect.

 Clarify the strategy
Once I have gathered enough information from the research stage, I need to interpret the data. For example, I may have learnt that there is a need for a specific service or product, where customers want this product and how they want it. During this stage, new information and insight may come to light that changes the initial thoughts completely. It is important to interpret this feedback properly. It is also very important that the data is relevant and that all the involved parties agree on the direction that should be taken. Lastly, it is important to put my findings along with the decisions made in writing. This serves as a reference that I can refer back to can also use it to back my thoughts when I communicate with clients.  

Design the identity
After I have written down all my findings, I can move on to visualisation. Using the feedback to guide me, I can now get creative and start developing the brand identity in its visual form. Along with this, develop the brand architecture (the hierarchy of importance and how the different elements are combined). Present the visual strategy to the client and get agreement on the feasibility of ideas before me take the next step.
Create touchpoints
Touchpoints are those areas and moments that the consumer comes in contact with the service or product or company itself. It also follows that these are the areas that consumers interact with the brand (such as the business’ advertising material and even employees). It is important to keep in mind that this phase should allow for development, so more touchpoints may be needed and developed as the brand grows. Also remember the internal touchpoints (the employees) at this phase, as the internal growth should occur in accordance with the company’s development as a whole. I will also take this opportunity to highlight the importance of agreement once again.
Manage the assets
The final stage of the work process is one that is always kept alive. The process does not end once the brand has been launched – I need to continually revisit the guidelines set out in this phase and determine their relevance. Also make sure that the internal brand identity stays alive, because this sparks the external communication. This phase is the nurturing phase, so I need to grow the brand and make sure that everyone involved is constantly reminded of the goal, purpose and integrity of the brand identity.