Practical Assignment (observation and analysis)
Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:
- Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
- Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
- Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
- Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
- Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.
The reason for choosing these three are their strong identity. They all have a memorable icon symbolising a dog. Different design techniques are used to illustrate these drafts. Some examples used are design principles Closure and figure/ground.
The reason for choosing the first draft is as mentioned it’s s memorable icon. It’s s relatively easy to remember the icon, even if it is by itself without the company name. The design principle closure used here is making
viewers fill the gap to see the whole picture. Another company used a similar method in their logo are apple. They use closure to separate the apple from top part of their logo.
The second draft has been chosen due to its uniqueness. The logo has been created by lines only. This method is also contributing to make the logo more memorable as its unique. The font follows the icon style. The dog is illustrated in a happy and cute way. This can bring up feelings in people when viewed. This is also a great feature in that logo. Closure is also used here in the icon.
The third logo has a dog integrated into the font. By creating the logo in this way, the viewer can always see company name and the icon together as they are integrated. This will make it easy for the viewers to know which company it is as the name will always be there. Figure/ground is used here. The dog is integrated with the background. The logo has a strong identity. The font is thick and making it easy to be seen and remembered.
5 different subjects were asked. Their opinions were somehow a bit similar on certain areas. They were all more fans of the three logos on the left side. Some of the arguments were «The logo using the tunge could be misleading as it represents an O more than an A. It could be hard for people to read the word and understand that it is symbolising bark. The feedback on the first logo was in general that it could work but the dog face in the a had to be lowered down a bit. In terms of the logo concept on the left side (the 3 logos) with positive feedback, the one with the dog integrated into a got the most positive feedback. The reason was the it was located in the «middle» and would be easier for the eye to target faster than the other ones. Based on the opinions I decided to go ahead with the logo with the most positive feedback.
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