- Look at the following 7-eleven logos and consider their shape, form and simplicity of design. The way they communicate and are recognisable.
The seven eleven logo to the left is recognisable. It consists of six elements, which makes it simple and communicates well. It is natural to read the 7 first and then the eleven, but for some people this may still be an issue.
The logo to the right is more simple and straight forward. It’s the same number 7 as in the left logo, connected to ELEVEN by a dash. The viewer will not mistake the how you read it this way.
2. Identify. In your own words explain what you consider 7-Eleven’s individual Gestalt principle to be. Describe the logo and put it into its own category.
I see both the gestalt principles continuation and closure in the first. The “7” is split into 3 separate parts in the first logo and 2 in the second one. The second logo I only see the closure principle.
3. Pick any 3 gestalt principles and recreate 3 versions of the 7-Eleven logo according to your chosen principle. Be creative and innovative with how you do it. Sketch, plan, do it by hand before digitally creating your favourite in a vector format.
I chose Closure, Continuation & Symmetry. I chose to do the closure one in Illustrator.
4. You entire process including sketches and research need to be loaded on your blog as part of this learning activity.
Dan´s blog 