Question 1
Practical assignment (Puzzles and fun)
A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?
My thought would be to take one nut of each of the other three weels to use them on the one you’re changing. This is a temporary solution until you can replace the ones lost.
Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?
Thet are husband and wife
What occurs once in June, once in July and twice in August?
The letter U
Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?
The problem can be solved by moving one glass. Picking up the middle one of the full glasses, then pour the water into the middle one of the empty glasses, and then returning the glass to it’s original position.
Question 2
Research and written and assignment
1. Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.
Substitute something
- McDonalds substituted an ordinary restaurant concept (with waiters, ordering process, payment etc), into efficient delivery with a small menu. Then they were able to deliver quick “low-effort-making” food, today known as Fast-Food.
Combine
- McDonald’s focus went from just burgers, to a whole new range of products and services. For example introducing the “Triple Thick Milkshakes”, “Big Mac”, and the “Hot Apple Pie”. The Happy meal, introduced in 1979 is also another example – special meals directed towards children.
Adapt
- The customers had made it clear that they wanted to sit down and eat, so McDonalds installed indoor seating in all of their restaurants.
- In 2003, they adapted to the new health focus of society, and started a global marketing campaign to promote a new healthier and higher quality image. The campaign´s slogan was “I´m loving it”, and this slogan is still used today.
- McCafé was started to please the coffee lovers everywhere, and you can now find a McCafé in almost every shopping mall in america.
- McDonalds is adapting alot, all the time. They always try out new things to put on the menu, and quickly change the things that don´t work.
Modify and magnify
- Wrapping the burgers in paper rather than plastic led to a reduction in the wrapping material waste stream.
- In 2010 McDonalds added free Wi-Fi to their restaurants.
Put to another use
- McDonalds has developed from being a restaurant to be a fast-food chain.
- They have focused on recycling.
- They have added Drive-Through.
- McDonalds started supporting the Olympic movement in 1968 and is still the top sponsor of the Olympic Games up until 2020.
Eliminate
- McDonalds eliminated the waiters, making the customers order and pay at counter.
Reverse / Rearrange
Redesigned and improved the look of the restaurant as well as logo.
Question 3
Practical assignment (problem solving)
You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.
Substitute something: Instead of being an ordinary teaspoon made of metal or plastic, my product would be made out of sugar. When used in hot drinks such as coffee or tea it would dissolve. This product would be cheap as well as easy to produce.
Combine with something else: This product could be combined with special sugar colours that would be targeted towards children.
Adapt: Adapt a new health focused theme and and promote a new healthier as well as a higher quality image.
Magnify: Choosing brown sugar instead of ordinary sugar would help out with the new image goal.
Put to other use: Focus on being environmental friendly and recycling. Another thing would be sponsoring big charity events to show that we are using the company in good humanitarian cases.
Eliminate: We would eliminate some of the packaging to become more of a simple and environmental friendly package.
Rearrange: Redesign and improve the look og the product, company design, and packaging.
You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.
My rice package
Rice is a worldwide product, and theres plenty of different rice packaging concepts and designs. As a starting point, I would like to focus on space saving, as well as an eye catching packing with an environmental friendly focus with a hint of a minimalistic design.
S-ubstitute:
The most common shapes of the rice packages are either rectangular or square. The most common materials used are cardboard and plastic.
I have the possibility to substitute current packaging with other materials such as glass, wood, metal, or textile. An even better and more environmental friendly type of cardboard/paper can also be introduced.
The form can be changed from rectangular or square to oval, triangular, circle, cylinder, octagonal etc.
I will use environmental friendly cardboard with a cylinder shape.
Combine
When we eat, we tend to care about the looks and design of the food. We also value the variety of the food.
This is why I would like to combine different type of rices in the package, such as black rice, whole grain rice, white rice etc.
This would be in a separate package inside the main package.
Adapt
To adapt my product to fit its segment, I need to consider that the fact that many of them are on schedule and time is valuable. This is why I would like the rice/product to be as easy and fast as possible to make. I would adapt self dissolving rice bags with no taste or smell which are safe to use.
M-odify, magnify, minify
I would like to make the products in different sizes. L, M and S portions. The average bag of portion is 120 g which is for two persons. This way it would suit the whole market. For single persons, families, and couples.
Put to another use
This type of packages can also be used for other products, such as Couscous, bulgur etc.
E-liminate
I could eliminate the main package and sell the rice bags by themselves with its own little paper, cardboard or plastic cover.
Rearrange / reverse
The different types of rice, could also be sold separately instead of a combination in one package.
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